About Us

Rob Potashnick - CEO and Founder

Rob is responsible for the day to day operations of Shoe Traction Inc. Rob is Chairman of the Board and is also responsible for the development of high profile endorsements and product branding.

Fred Brown, Jr. - President of Grassroots Basketball

Fred is responsible for developing a national grassroots team of sales associates. Fred's basketball network extends all over the United States and Canada. Fred is currently the Head Men’s Basketball Coach at Edmonds Community College and is a NCAA certified coach. Coach Brown is the "guru" of player development and the recruitment of talented players. Brown believes...
“Opportunities do not Go Away, They Go To Someone Else!”

Jeff Staton - Jr. VP of Sales and Marketing

Jeff is responsible for all local community marketing events. Jeff invented the tag line "One Roll For The Sole" for Shoe Traction Inc. Jeff is currently is charge of developing youth basketball partnerships across the United States.

Gene Epps - Regional Sales Manager - Texas

Gene is responsible for establishing sales and marketing partnerships. Gene Epps has been involved in youth basketball for over 10 years. He has helped several basketball organizations in the Texas area reach national and local recognition. He has trained under and with former NBA players as well as NBDL and college players.